A copywriter and a video-editing agency owner who kept their craft while AI took over the parts of the work nobody misses.
Every use case below was described by an operator in this vertical — straight from customer discovery interviews with the operators themselves.
A copywriter saving marketing examples every day wanted the titling, describing, categorizing and SEO enrichment to happen the moment he hits save, instead of a few manual minutes per post.
"What if we take it and just kind of like, you know, automatically describe the image? Like, can I get a title?"
Unlimited AI generations are useless to a working marketer — attention is the bottleneck. The ask is a human-picked remix of a great ad delivered once a day by email, no login, building a personal swipe board in the background.
"My little human brain... can't take in 100 ads. It doesn't have the RAM, right?"
A near-solo operator wants every business tool — payments, banking, accounting — connectable to his AI in one click, so month-end questions like revenue splits get answered instead of calculated by hand.
"Me and the developer will do some revenue split stuff. And we were just manually doing this. And we're like, can we just tell ChatGPT to do it?"
Operators on Artificial Reality named 3 AI use cases in Creative:
The pain points operators described are:
Named on the record in this interview:
Neville Medhora, Founder, in conversation with host Galina on Artificial Reality.
Every claim links to the quote it came from.
Media + GTM partnership
I'm Galina Fendikevich. I host the Artificial Reality podcast and work with a small number of teams on distribution, positioning, and warm introductions to the operators I interview. Tell me which opportunity you're solving.
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