A deep-tech agency where journalist intelligence and client privacy decide what AI is allowed to touch.
Every use case below was described by an operator in this vertical — straight from customer discovery interviews with the operators themselves.
A PR-specific AI copilot that builds and critiques media lists using current journalist activity, outlet/beat changes, adjacent coverage, peer-company signals, and an agency's internal judgment. It should argue for or against targeting a journalist rather than merely matching keywords to past articles.
"I find, at least in all the workflows that I've tried, that finding the so building a media list, right? If we take a step back, building a media list in comms is incredibly important."
A daily PR intelligence tool that monitors fresh news beyond a practitioner's usual newsletters and outlets, maps developments to each client's context, and flags the highest-value reactive communications opportunities.
"I think more more up to date information in the models, right?"
Operators on Artificial Reality named 2 AI use cases in Public Relations:
The pain points operators described are:
Named on the record in this interview:
Sam Polstein, Director, in conversation with host Galina on Artificial Reality.
Every claim links to the quote it came from.
Media + GTM partnership
I'm Galina Fendikevich. I host the Artificial Reality podcast and work with a small number of teams on distribution, positioning, and warm introductions to the operators I interview. Tell me which opportunity you're solving.
What that looks like
